Therapedic International, a global mattress manufacturer, tailors its products and marketing to diverse international markets while maintaining a unified health and wellness focus. Licensees in Indonesia, Mexico, and Central America adapt the brand’s core messaging through localized campaigns, such as Indonesia's "Wake Up Ready!" and Mexico's sports sponsorships, leveraging regional preferences for firm comfort and wellness. This strategy has boosted brand awareness and sales globally, showcasing Therapedic's ability to blend creativity with its health-centric mission across various cultures.
One Brand, Three Ways: How Therapedic International Markets Its Products Around the World
December 02, 2022
